Coffee is extremely popular in the United States, and has been for years. 50% of the population, equivalent to 150 million people, drink some form of coffee, including espresso, cappuccino, latte, and iced coffee. Because of coffee’s popularity, independent coffee shops alone have $12 billion in annual sales. It’s understandable, with that level of profit, that many would try to break in to the coffee industry and open their own coffee shop. If and when you get the opportunity to run a coffee shop, it’s important to make sure you properly brand your business, to make sure you’re memorable for your customers and potential customers who might visit in the future. This can be done by branding specific items in your coffee shop with the company name, and this article will take a look at several items that you can use in this way.
- Paper Cups: One item in your coffee shop that is ideal for branding are paper coffee cups. These can be ordered from wholesale suppliers and custom printed with the name of your coffee shop in a variety of designs. The benefit here is that, since many people order their coffee to go, cups emblazoned with the name of your shop will be taken out across the city, drawing attention to your shop, and potentially drawing new customers in as more learn about it.
- Wooden Stirrers: Another item in your coffee shop that can be used for branding purposes are wooden coffee stirrers. These are relatively thin, wooden sticks that can be used to mix in cream and sugar to adjust the taste of coffee to what the customer personally likes. Wooden coffee stirrers are thin, but still contain enough space for store branding. This can serve a two-fold purpose: not only does having branded coffee stirrers give your shop a unique look, it also provides yet another way for customers to remember your shop.
- Coffee Cup Sleeves : And finally, a third item in your coffee shop that can be used for branding are coffee cup sleeves. These are circles of cardboard that can be slipped over a paper coffee cup, and are used to make it possible to pick ups cup filled with hot coffee without burning the hands from the heat. Just like the paper cups, coffee cup sleeves can also be branded with the name of the shop. Given the space available, cup sleeves could also be used to display the address of the shop, providing customers or potential new customers with the means of finding the store again.
In conclusion, there are several coffee shop items that can be used for branding purposes. These items include paper coffee cups, wooden stirrers, and coffee cup sleeves. This is just a small sample of the items that can be used for branding purposes and can spread the name of your business.